Visually appealing design is the hallmark of this personal life coach website. I used soft colors to convey warmth and make it look inviting. I also used a chic and friendly stock photo girl above the fold (also called the hero image). Talk about a vibrant hero image! It’s amazing how a smile can alter your perception of a website. In a way, it perfectly matches the target group – women who want to improve their lives. As a visitor, you should find the tone of voice throughout the site friendly and personal.
Task
Create a friendly, personal and down-to-earth website for a solo life coaching business.
